What does your highest self wear?

Creating Your Upleveled Style Avatar-- When I was merchandising at Anthroplogie, we always had Avatars that we would merchandise for.

Each section of the store had a CLEAR distinction.
Before merchandising, we would spend DAYS creating brand boards for each avatar.

We always ask: Who is this woman?

What was she inspired by?
Where does she travel?
What is her income level?
What are her ambitions?
What are her aspirations?
What are her catch-phrases?
Where does she spend her weekends?
Where else does she shop?
What would push her edge?
What is her color palette?

And the success of the merchandising was OFTEN how much we really understood and LOVED this women.

I think about this a lot because when I'm building a wardrobe or a next level style for a client, these are the questions that I am constantly asking myself.

And when we're UPLEVELING through fashion, we ask these questions FROM THE VANTAGE point of you ALREADY being there -- so we're LITERALLY creating your future style avatar.

And then bringing her into reality.

So we're going to create your Next Level Style Avatar for the women who makes six (or seven) figures, for example.

I feel like this is taking the genius of merchandise marketing and using for your manifestation game.

You're welcome. ;)